Instagram & Meta Data Policy
How we use Instagram and Meta platform data
Effective Date: January 1, 2025 | Version 1.0
This policy explains how FuchsTravels integrates with Meta platforms (Instagram, Facebook) and how we handle data from these services in compliance with Meta Platform Terms and applicable privacy laws.
1. Overview of Instagram/Meta Integration
FuchsTravels integrates with Instagram and other Meta platforms to enhance your experience as a photography tour marketplace. This integration allows photographers and tour organizers to showcase their work, connect with potential clients, and build their professional presence.
Our integration includes:
- Instagram Basic Display API for portfolio integration
- Instagram Graph API for business accounts
- Meta Pixel for analytics and advertising
- Facebook Login for authentication (optional)
- Instagram Shopping for tour bookings (future feature)
2. Data Collection from Instagram/Meta
Information We Collect
When you connect your Instagram account, we may collect:
- Profile Information: Username, profile picture, bio, website
- Media Content: Photos, videos, captions you choose to display
- Engagement Metrics: Likes, comments count (not individual user data)
- Account Type: Personal or business account status
- Geographic Information: Location tags on posts (if shared)
Information We DO NOT Collect
- Private messages or direct messages
- Stories (unless explicitly shared)
- Followers' personal information
- Deleted or archived content
- Content from private accounts without permission
Automatic Data Collection
Through Meta Pixel and SDKs, we may automatically collect:
- Page views and interactions on our platform
- Device and browser information
- Referral sources from Instagram/Facebook
- Conversion events (bookings, inquiries)
3. Portfolio Display & Content Usage
How We Display Your Instagram Content
- On your FuchsTravels photographer or organizer profile
- In tour listings where you're featured as the photographer
- In search results when users look for photographers
- In promotional materials (only with explicit consent)
Content Control
You maintain full control over your Instagram content display:
- Selective Display: Choose which posts appear on FuchsTravels
- Real-time Sync: Updates reflect within 24 hours
- Removal Rights: Remove content at any time
- Attribution: All content includes proper Instagram attribution
Important:
By connecting your Instagram account, you grant FuchsTravels a limited, non-exclusive license to display your selected content on our platform. This license is automatically revoked when you disconnect your account.
4. Advertising & Marketing Data
Meta Pixel Usage
We use Meta Pixel to:
- Measure advertising effectiveness
- Build audiences for advertising campaigns
- Remarket to users who visited our site
- Optimize ad delivery to likely customers
- Track conversions from Instagram/Facebook ads
Custom Audiences
We may create custom audiences based on:
- Website visitors (with consent)
- Customer lists (hashed and encrypted)
- App activity (if you use our mobile app)
- Engagement with our Instagram/Facebook pages
Lookalike Audiences
We may use Meta's lookalike audience feature to find new potential customers similar to our existing users. This process uses aggregated data and does not identify individual users.
Opt-Out Options
You can opt out of targeted advertising through:
5. API Usage & Limitations
Compliance with Meta Platform Terms
Our use of Instagram/Meta APIs complies with:
- Meta Platform Terms of Service
- Instagram Platform Policy
- Meta Developer Policies
- Instagram Basic Display API Terms
Rate Limits & Access
To ensure platform stability:
- We implement rate limiting on API calls
- Content updates may take up to 24 hours
- Some features may be limited during high traffic
- Access tokens are refreshed every 60 days
Data Retention from APIs
- Profile data: Retained while account is connected
- Media content: Cached for up to 30 days
- Metrics: Aggregated and anonymized after 90 days
- Deleted content: Removed within 48 hours of detection
6. Your Rights & Controls
Account Connection Management
You have complete control over your Instagram connection:
- Connect: Link your Instagram account from your profile settings
- Disconnect: Remove connection at any time
- Reauthorize: Update permissions when needed
- Selective Sync: Choose which content to import
Consent Management
You can manage your consent for:
- Portfolio display on public profiles
- Use in tour marketing materials
- Inclusion in featured photographer sections
- Analytics and performance tracking
- Targeted advertising based on Instagram activity
Data Access Rights
Under GDPR and CCPA, you have the right to:
- Request a copy of Instagram data we store
- Correct inaccurate information
- Request deletion of your Instagram data
- Object to certain processing activities
- Port your data to another service
7. Data Deletion Procedures
Automatic Deletion
Instagram data is automatically deleted when:
- You disconnect your Instagram account
- You delete your FuchsTravels account
- Your Instagram account is deleted or suspended
- Content is removed from Instagram
Manual Deletion Request
To request deletion of your Instagram data:
- Log into your FuchsTravels account
- Go to Settings → Privacy → Instagram Data
- Click "Request Data Deletion"
- Confirm your request via email
Deletion Timeline
- Immediate: Access revoked and display removed
- 24 hours: Content removed from public profiles
- 7 days: Data removed from active databases
- 30 days: Data removed from backups
- 90 days: Complete deletion from all systems
Data Deletion Callback URL:
For Instagram data deletion requests: https://www.fuchstravels.com/instagram/deletion-callback
8. Third-Party Sharing
We Share Instagram Data With:
- Tour Organizers: When you're booked as a photographer (portfolio only)
- Service Providers: CDN for image hosting, analytics providers
- Marketing Partners: Only aggregated, non-identifiable data
We NEVER Share:
- Your Instagram login credentials
- Private messages or comments
- Follower lists or personal connections
- Data with competitors or data brokers
Partner Requirements
All partners with access to Instagram data must:
- Sign data processing agreements
- Comply with Meta Platform Terms
- Implement appropriate security measures
- Delete data upon request
9. Security Measures
How We Protect Instagram Data
- Encryption: All data encrypted in transit and at rest
- Access Tokens: Stored securely and refreshed regularly
- Access Control: Limited to authorized personnel only
- Monitoring: Continuous monitoring for unauthorized access
- Auditing: Regular security audits and penetration testing
Breach Notification
In the unlikely event of a data breach affecting Instagram data, we will:
- Notify affected users within 72 hours
- Report to relevant authorities as required
- Provide information about the breach impact
- Offer guidance on protective measures
Policy Updates
We may update this Instagram & Meta Data Policy to reflect changes in our practices or Meta's platform requirements.
We will notify you of significant changes through your account dashboard and email.
Last reviewed: January 1, 2025 | Next review: April 1, 2025